Free People
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Free People 〰️
SOCIAL GRAPHICSDuring my time on the Free People Creative Marketing team, I was tasked with designing numerous social graphics to be shared on Instagram, Twitter and Facebook. These graphics were used to announce events, promotions, or editorials and were designed to be visually engaging and on-brand.
@freepeople: 3.3 million followers / @fpmovement: 57.3k followers
Free People
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Free People 〰️
#fpwritethisdown#fpwritethisdown was a fun side project assigned to me while I was the Social Media Intern at Free People. The concept is a collection of in-house, hand designed quotes, which were shared on Twitter and Pinterest and used to increase engagement.
Free People
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Free People 〰️
BLDG25 BLOGPart of my job with the editorial team was to pitch and create original content for the BLDG 25 blog. This included researching, writing, formatting and posting content including lifestyle pieces, interviews, product features, and event coverage.
One of the main parts of my role on the editorial team was ensuring lead imagery for daily posts, which sometimes included taking original photos, creating illustrations, or designing graphics. Every post with accompanying product included shoppable images, which I would photoshop, link using Curalate, and embed into the code of the post. I also worked daily to ensure the layout of each post was clean, streamlined and reader-friendly.
Below are select samples of my work featured on the blog.
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Self-Care vs. Self-Indulgence
Next time you do something in the name of self-care, consider if it truly serves you, or is it just a quick fix that ultimately leaves you feeling worse?
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Weekend Do: Vintage Flea Markets
Take these tips into account when heading out to your local flea market this weekend — soon you’ll find yourself on the ultimate treasure hunt…
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7 Mindful Ways to Beat Winter Blues
Rather than succumbing to those grey days, boost your mood with these oh-so-important self-care tips that feel a little extra necessary this time of year…
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Steep It Up With a Cup of Blooming Flower Tea
Switch up your wellness routine by enjoying a cup (or three) of this Blooming Tea from Lovewild Design…
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What We Gain From Reducing Our Carbon Footprint
While messages on how to reduce your personal impact on Mother Earth are certainly important, this often leaves us forgetting to focus on all we gain from an environmentally conscious lifestyle…
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Office Style: Meet Christine
“My favorite days are when I’m making beautiful swatches with lip stick or nail polish, or styling with amazing fresh fruits, veggies and flowers…”
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This With That: How to Style Spring Dresses with Coco Baudelle
We spent the day with actress and screenwriter Coco Baudelle, as she showed us how to outfit for spring in femme dresses with a retro twist…
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5×5: Portland
From tattoo studios and donut shops to mountains and beaches, does Portland really have it all?
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A Quick Guide Through the South of France with @The Girl Habit
Our good friend Leore shares a few of her favorite must-see’s in the South of France… make them your must-see’s, too!
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Office Style: Meet Sharon
“The animal I most resemble? Something between a cheetah and a sloth.”
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6×6: London
Normally our travel-inspired 5×5, the girls from London town have upped the ante to a big 6×6 this week… there’s that much good stuff to see and do!
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Office Style: Meet Patry
“I grew up in Italy, so Sophia Loren will always be an icon for me. I hope to age as naturally and beautifully as she has (while continuing to eat a lot of pasta!)”
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5×5: Pittsburgh
Take note: here are five of the best local secrets from the City of Bridges…
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Office Style: Meet Madellin
“My personal style is femininely androgynous, paired with girly streetwear and vintage items.”
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5×5: Seattle
Take note: here are five of the best Seattle hot spots, straight from the locals who know…
